Instagram’s algorithm is always changing and evolving.
You may be asking yourself, how do I create quality content so that I can increase my followers and engagement?
Here comes some good news! Even if the algorithm changes a million times, there are 5 easy ways you can improve your content that will always be relevant.
Optimize Your Bio
Something that is often overseen and neglected is the Instagram bio. When we think of Instagram, we mainly think of photos. But did you know that having a good bio could be a determining factor in whether or not somebody hits the follow button?
An Instagram bio tells the person just a little bit more about who you are and why they should follow you. Unfortunately, three emojis aren’t usually enough. That doesn’t mean you can’t let your personality shine through!
Mine is pretty simple – it doesn’t need to be complex.
Things you can include in your bio:
- A fun, catchy sentence
- Keywords (Are you a blogger? Small business?)
- Emojis as bullet points
- A related hashtag
- A link with a call to action
- Business email
Post Stories Daily
While you may not post photos to your feed every single day, you should be showing up daily in your stories!
Related post: Easy Ways To Grow 1k Followers On Instagram
There is usually a bunch of strategic planning behind photos you post (filters, captions, grid layout, etc) but stories act as your behind-the-scenes. It’s where people get a chance to see the real you and that’s what will keep them coming back.
Story content ideas:
- Everyday life. Wake up and take a picture of the sunrise or take a quick video of what you’re making for lunch.
- Quick reviews. If you’re using a product or service you love, sit down real quick and talk about it.
- Themed days. Plan out a fun-themed week where Monday you talk about mindset tips or Saturday’s theme is social media tips.
- Interactive stickers. Take advantage of those fun interactive stickers! Create a poll or ask a question. This improves your engagement rate too!
Photos on our feed are the first thing we see when we open Instagram. As mentioned above, there is a lot of planning that goes into posting a quality photo.
This is because if people are going to follow you, they want to see quality content. This part doesn’t need to be as difficult as we make it seem though!
You should try to be using natural light as much as possible. Natural light obviously doesn’t cost a thing and gives you a variety of colors depending on the time of day. Think about it, the morning sunrise makes photos warmer and the afternoon sun makes photos brighter.
I’m personally a fan of playing around with sunbeams and light in my Instagram pictures!
Experiment with angles & reflections
Whether it’s a self-portrait or you’re taking a photo of something, experimenting with angles and reflections may draw more attention not only to that photo but to your profile. People like seeing unique photos and not just the same thing over and over again.
Adding a preset to a photo can be a complete game changer! There are so many presets out there and Wilde Presets is one of my favorite places to get them.
Presets can completely change a photo for the better and so quickly too! Gone are the days when you sit adjusting brightness and exposure for an hour for a single photo.
I personally love bright and clear photos for my Instagram feed while some prefer darker themes.
The preset package I use most of the time is the “Bright and Clean” Preset collection from Wilde presets. It’s perfect for inside product shots and making the whole photo brighter and clearer without looking washed out.
Craft Your Captions
Did you know that your caption is just as important as the actual photo? The algorithm likes to see that people don’t just scroll past your photo but they stay for a minute. How do we do that?
You wouldn’t believe what happened today.
You want to know more, right? That first sentence is your hook to reel them in to hit “see more” so they can read the rest of your caption.
Add a couple of emojis where it’s appropriate.
This could be a laughing or facepalm emoji after mentioning something silly that happened. My favorite is ending the caption with a simple heart. It draws the eye and adds character.
Did you know you can add fonts using a 3rd party website?
Either type a sentence or a specific keyword, then copy and paste. Not everybody uses fonts in their captions so you’ll definitely stand out.
Avoid Banned Hashtags
Using hashtags gives you an opportunity for your photo to reach hundreds of eyes which can mean new followers. But what if you end up using a banned hashtag?
Banned hashtags are hashtags that Instagram hides because posts using that hashtag don’t follow Instagram’s Community Guidelines.
You want to try and be as original as you can with selecting your hashtags.
There are a couple of ways to tell if your hashtag is banned.
1. Google the banned hashtags. A lot of websites are good at keeping the banned hashtag list up to date.
2. Search for your hashtag on Instagram. If the hashtag pops up, it isn’t banned. If the hashtag is banned, it won’t come up or it will tell you that the hashtag is hidden.
Share on Pinterest
With these 5 simple tips, you’ll be Insta-ready whether the Instagram algorithm changes a million times or not!
Let me know if you’ve incorporated any of these tips for your Instagram and if it’s working for you.
Mental Health Reminder: Instagram shouldn’t be stressful. Find a way to have fun with this process. Nothing should be taking up your peace. Especially not the ‘gram. If you find yourself burnt out, check out my post on 5 Powerful Benefits of a Social Media Break
Until next time!