Let me start by saying, I’m no Instagram expert. Just last year, I only had about 400 followers. Today, I have reached a little over 1k! Instagram is definitely one of the hardest social media platforms to figure out. If you’re finding it hard to grow and be discovered, I promise you that you’re not the only one!
I’ve come a long way in just a year. I’ve made many mistakes, learned from each one, and have finally reached my first major goal of 1k followers. You may be sitting there thinking, “Must be nice but I’ll never be able to accomplish that.” Although, I have 5 tips that are perfect for beginners to focus on. These tips got me to where I am now!
Create Quality Content
When people are on Instagram, they want to discover good content, right? I mean, think about what you like to see when you’re scrolling through Instagram. If an image is dark, hard to see, the main object is off-center or if the picture is too busy, the chances of the person scrolling quickly past are pretty high.
This being said, it’s important that your pictures are of high quality and visually appealing. Does that mean you need a fancy expensive camera and equipment? Absolutely not. Honestly, most of my pictures on Instagram are taken with my phone. It works pretty great if you ask me! So what are some key things that help create good pictures?
- Natural light (If it’s a bit dark, turn up the brightness!)
- A pop of color
- Focus on the main object
Hashtags have been around for a while now and believe it or not, they are actually a powerful tool to growing your Instagram and getting discovered by new people. If you post about beauty as I do, anybody else who is interested in beauty can find your posts just by searching #beauty or #makeup. Although, you should always try to use new hashtags with each post. Try using the brands or product names that you’re posting about. You can also see how popular a hashtag is by typing it in. Did you know #beauty has been used 322M times?
I like to have a good length of a caption under my posts then at the bottom, I’ll leave about 5-10 hashtags that relate to what my post is about.
Another thing you’re able to do know is following hashtags! So for instance, if you follow #beauty, anybody who has a post with that hashtag will pop up on your feed! This is a great way to discover and interact with new accounts.
Tag Brands / Companies
I’ve been posting product pictures and reviews on Instagram for a while and I’m embarrassed to say, I only recently started utilizing this magic tool! When you post a picture of a product, you should tag the brand so it has a chance to be seen by them! I’ve done this quite a few times now and I’ve received likes by brands such as Butter London just because I’ve tagged them in a post with their eyeshadow palette!
If people truly like your content, you don’t want to leave them hanging! I personally always check profiles that I love to see if they post anything new. When you post often, your loyal followers will keep engaging with your posts! I personally like trying to post every day, if not every other day.
Another tip is to utilize your Instagram stories! On days that I don’t feel like I have the best photo for my feed, I’ll post a nice quote or an engaging poll to my story. This way, I’m still being active!
If you’re not one to post every day, you should at least hop on Instagram for a few minutes a day and leave lots of likes and comments to the people your following. Engaging lets people know you actually care about their content as well. I’ve had many instances where I was following somebody who wasn’t following me back but after liking and engaging with their posts often, they ended up following me back!
Even if somebody doesn’t follow you back, it’s still nice to leave love on a photo if you genuinely like it. Let’s be real, they’re in the same boat and are working hard to have their content seen just like you. At the end of the day, we’re all in this together.
After reading my five tips for you, how confident are you in yourself that you can practice these to reach your goal? No matter where you’re at with your Instagram game, don’t forget there are no limits to your potential. A year ago, I never thought I could ever reach 1K but here I am. I worked hard and with hard work comes results.
I hope this post helped anybody who’s working hard on growing their Instagram. As I keep growing and learning new things, I will happily make more posts in hopes to keep providing insight.